News dynamics

At recent dinners, I found an interesting phenomenon: 80% of the people at the dinner table are using iPhone, and the remaining 20% include other brands of mobile phones.

Although Apple still bears the negative impression of "showing off its wealth", "installing X" and so on, its huge market share tells us that it is impossible for Apple to have so many users if it only sells its appearance. For a long time, "fruit powder" people will spontaneously tell everyone how to humanize Apple's user experience to achieve a religious marketing ........... There should be a huge "but" here, but there have been several problems that make the author feel unhappy. Apple is actually a little far from the excellent experience that fruit powder said. Yes, perhaps Apple fans can say that Apple pays more attention to a macro experience, and then drowns you with terms such as "ecology" and "one-stop". There should be another but, but the devil is hidden in the details. Some anti-human details in Apple products are enough to make a seemingly perfect product a failure, but ironically, these bad details often only appear in the Chinese market. Let's list a few:

1. How can you be a productivity tool when your keyboard is so bad?

Apple is not as perfect as the official claims, and the iPad and iPhone are indeed good partners at work in many cases. But the distance between the iPad Pro and "Productivity Tools" is still several notebooks apart.

On Singles' Day, Apple's iPad Pro was officially launched, bringing a little new vitality to the already silent tablet market. In fact, Apple emphasized a message at the press conference-IPAD PRO is positioned as a "productivity tool", which means that for professionals, it can be used as a tool for you to make money. For editors like us who need to travel between the office and the exhibition, the definition of a good productivity tool must be light, thin, powerful and easy to operate.

Although Apple has specially introduced a keyboard for the iPad Pro, friends who are familiar with peripherals all know that many third-party manufacturers have already produced the same products for the iPad shortly before the iPad was launched. And because these accessories are also MFI, there is almost no big difference in layout. Take the matching keyboard of the iPad Air2 in my hand as an example, we can see that the layout is the same as that of the Smart Keyboard of the iPad Pro, and the difference in appearance lies only in the key cap and spacing.

Apple peripherals have always been famous for cheating. Magic Mouse is the best example. Now Apple has added a new chicken rib peripheral to this official luxury package-currently the API of Apple IOS system still does not allow Bluetooth physical keyboard to call third-party input methods. This means that we still have to use Apple's native input method for text input. As for how bad the native input method is, everyone should also know. At least, the input experience under the iPad is far from the input method of OS X system, especially in the speed of word selection. Therefore, the closed ecological circle in this fruit powder mouth actually brings no better experience.

iPad Pro is still using IOS 9.1 when it is currently on the market. At least in this version, IOS is still unfriendly to third-party input methods. At the same time, after IOS 9, Apple adjusted some shortcut key functions, turning the Ctrl space originally entered for switching into a switching task window, suddenly abolishing a shortcut key on the original physical keyboard, this kind of "self-beating" practice is also commonplace for fruit powder.

In this case, for the character workers, the efficiency of character input also means the efficiency of production. If the price is close to that of Macbook Air, but the input character is far inferior to that of MBA, what else can we talk about production? What? Do you really think designers will draw on it instead of buying a new emperor directly?